ABOUT ME

We're a close team of creatives, designers & developers who work together to create beautiful, engaging digital experiences.

Giacomo.

I’m Giacomo “Giac” Cannata — a Senior Creative based in London with over 15 years of experience working across photography, film, and creative direction.

I started out behind the lens in fashion and lifestyle photography, shooting campaigns and editorials for brands including Burberry, Levi’s, H&M, and Fendi. That early experience gave me a sharp eye for composition, lighting, and detail — and taught me how to tell a story in a single frame. Over time, stills gave way to motion, and I began exploring how film could bring more depth, emotion, and narrative to the ideas I wanted to express.

That evolution pulled me into full-scale video production — directing and producing branded content, doc-style films, and global campaigns. In the past few years, I’ve led creative for major brands like Meta, Nestlé, Google, HSBC, Jaguar Land Rover, and Abbott — taking projects from first spark through to final delivery. I’ve been operating as a Creative Director for the last four years — setting the creative vision, guiding multidisciplinary teams, and building ideas that resonate across platforms.

I’m also a builder. I have integrated AI generative tools across ideation, storyboarding, prototyping, and delivery to make our process sharper and more efficient. I bring that same curiosity and experimentation to my own work — from growing a cinematic TikTok travel series to testing new storytelling formats that blend drone footage, AI, and voiceover.

Marketing
advertising
brands
B2B
B2c

Curiosity is the engine

Whether I’m shaping a drone shot at sunrise, developing a TikTok script, or guiding a client through an AI‑powered workflow—every creative decision starts with a question. I believe the best ideas don’t come fully formed; they emerge when you stay curious, challenge assumptions, and embrace the unknown.

The future of creativity is hybrid

I’ve spent the last few years not just experimenting with AI—but integrating it into real production pipelines: storyboarding, scripting, image generation, voiceovers, versioning. It's not about replacing creativity. It’s about accelerating it. I build tools, test workflows, and help clients imagine what’s next.

I work best when we build together

Over the years, I’ve learned that the best creative work happens when people feel safe to experiment, challenge ideas, and trust the process. As a leader, I set the vision, protect the space for bold thinking, and make sure execution stays sharp. I’ve built and led teams across shoots, edits, livestreams, and AI workflows — always with the goal of helping creatives thrive.